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MHR Broncos History Lesson -- From Laughingstock To Championshipstock


Hey folks!  Here is another edition of History of the Broncos.  I will be posting a new one each Wednesday, covering all sorts of historical events throughout Bronco history.  It will not be chronological, so expect me to bounce around history quite often.

This week we review the monumental turnaround the Bronco organization made in mid 1970's.  From laughing stock to elite.







If there was a singular turning point in the Denver Bronco franchise, it was the 1977 season.  Before that year the Broncos had never won their own division, nor had they ever seen a playoff game from field level.  Sixteen years as an AFL/NFL whipping boy culminated into a dominating regular season performance.  


This history lesson shows that the modern free agency era does not necessarily help teams win championships faster or easier.  In fact, I might even say that free agency hinders teams from developing into dominant dynasties.  


A quick look at the starting roster for the 1977 Denver Broncos and you see nine out of eleven starters on defense were drafted by the Broncos, while eight out of eleven starters on offense were picked up by the Broncos through the draft.


For those of you who would disagree, how many dynasties have there been since free agency was created?  I would argue that New England should no longer be considered a dynasty, since no previous dynasty lost a Super Bowl during their years of dominance.  


The overall point I wish to convey in correlation between our 1977 team and today is that we must secure our best draft picks for the future and the championships will come.  Free Agency needs to be used sparingly, while our draftees should be developed into key role players.


Below you will find the roster from 1977, as seen on this website.





As you can see, this team was built nearly entirely around the draft.  The men they drafted were to become the embodiment of what it meant to be a Bronco.


In a way, these men were the founding fathers of our long standing traditions as an organization.  They created our "constitution" or ethos of Broncomania and they helped solidify the organizations permanent tenure in the great city of Denver.


Those of us who were Bronco fan during this time period or those of us who grew up in or around Denver, Colorado in the early to mid 1980's all remember and loved drinking one kind of soda.  Orange Crush, baby!


I hope you've all enjoyed this little history lesson.  And next time you feel proud to be a Bronco fan, remember the names listed above and remember how they changed the face of this franchise forever.

Next week I will cover the actual 1977 season that launched the Broncos into the elite echelon of Pro Football.  Think of this current edition as the gravy and next week's edition is the meat and potatoes.

NOTE: My very first Broncos History Lesson can be found in the diary section here.

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Well done Zappa!
fader nation is a conquered nation

by mdierk on Mar 12, 2008 9:40 AM MDT   0 recs

Original number 7
I remember when Elway was drafted thinking indignantly, "How could they give him #7? That's Craig Morton's number!"

That didn't last long.

Or so I'm told.

by MN Bronco on Mar 12, 2008 9:45 AM MDT   0 recs

Let me guess...
lasted until about a minute and a half left in the Baltimore game in 1983?  21-19 was the final score I believe!

by Zappa on Mar 12, 2008 10:06 AM MDT to parent up   0 recs

I remember...
a game against the Chargers, Upchurch (who was my favorite player on offense) had just had a big punt return and got into a scrape with one of their linebackers. Guy had probably 30 lbs. on him. As others started to gather around the two, you see Upchurch's leg come up and kick the dude right in the seeds. I remember cringing and laughing at the same time.
Or so I'm told.

by MN Bronco on Mar 12, 2008 9:50 AM MDT   0 recs

The Orange Crush
Floyd Little saved pro football in Denver, but Zapparulez, cool moniker BTW, is right about these guys turning the Broncos around.

The 1977 offense couldn't compare to the juggernaut offenses Elway led in the 80's and 90's but they were pretty fair.  And it started with Craig Morton. The guy didn't have wheels, he had squares, but lordy, lordy could he toss the pill.  And I swear the guy never broke a sweat no matter what kind of chaos was errupting around him.  He took some fearsome hits but always picked himself up.  Colorado has always had a soft spot in its heart for tough guys like that. I think it was that season he had a bruise that went from his hip to his knee but he would still hobble out on the field and toss a perfect strike to Haven Moses, quick and always finding a open spot.  And that guy was tough too.  I can't remeber if it was that particular season or not but I remember one time he got hit in the face so hard his face mask broke and cut his lip.  i think he even lost a couple of teeth.  But they sewed him up,  got him another face mask and he finished the game.  Another Morton favorite was Riley Odoms, the big tough tight end who would foreshadow Shannon Sharpe.  The stats might not show it but both those guys were clutch and always came up with the big catch at just the right time.

Again the stats don't really reflect it but those backs weren't half bad either.  Armstrong had a little touch of Floyd Little in him and Keyworth and Perrin were bruising inside runners. Perrin was the better of the two but Keyworth had a little special something that seemed to pick the team up. The line didn't contain many names most fans remember now but they were the begining of that Bronco offensive line tradition.

Joe Collier was the much under rated defensive mastermind that put together the 3-4 scheme when almost everybody else in pro football set up in the 4-3. He is really the one who created the "Orange Crush".  Unable to land enough of those huge, good defensive tackles, sound familiar, he did have plenty of quick, talented linebackers so I think he went with the talent he had. Swenson was about as tough as they come and with Jackson the Broncos had a pair of God Awful fast and smart outside linebackers. Joe Rizzo was a solid inside backer, and a perfect compliment to the monster of all line backers, Randy Gradishar. I'd still take him over any other line backer who ever played the game, ever.

The defensive line often gets overlooked. Rubin Carter wasn't all that tall but trying to block him was like trying to block a fire hydrant. He would tie up two and sometimes three interior linemen at a time.  Chavous was a good man to have at one end and Alzado was just plain nasty at the other.  

And then there were the defensive backs.  Louis Wright was the first of the new generation of great corners and Foley was solid on the other side.  [I was fortunate, or unfortunate enough, to go to that Monday night game (in another season) in Denver that was played in a blizzard. I've never been so cold in my live but I got to see an historic game against the Packers where Foley scooped up two balls and returned them for the TD's that turned out to be the deciding points in the game.] Bernard Jackson was a good safety but Billy Thompson was a perennial all pro who never got any where near the credit he deserved.

This defense was not over powering like the contemporary "Doomsday Defense" of Dallas or the so called "Steel Curtain" of Pittsburg. But I'm not just being a fan when I say they were every bit as good. They might not have gotten the respect they deserved because the defense was so different than the others I mentioned. They would stuff the middle and string out runners going wide where the LB's and DB's could slice through the traffic and stop running backs for little or no gain and often for a loss. Opponents did sometimes get the short passing game going but the defense would continue to hold them to short gains until the other team made a mistake.  And it seemed like the offense always make a mistake. Often times, they just couldn't make the 1st downs and were forced to punt, but very often the defense would create a turn over. Often times those turn overs were deep in Bronco territory and stopped potential game winning drives. They were called lucky but it just kept happening, time after time. The Bronos got the reputation for being lucky but I think they, and Collier were just way ahead of their time.

Jim Turner, "Old High Tops", was the placekicker for that team.  He brought a certain amount of swagger with him from those very successful Jets teams.  And even then, you could tell the Broncos caught lightning in a bottle when they picked Rick Upchurch.

In many ways, the Broncos owed a great deal of their success that year to former head coach John Ralston. Ralston had a wicked good eye for talent and picked almost all those players on that team. And he also recognized Collier's talent and had the good sense to get out of his way.  Ralston's problem was that he wasn't the most successful game day coach.  In the year or two before that 1977 season, everyone could see the Broncos had the talent to win games, they just didn't seem to be able to get over the hump.  Frustration was building in the Bronco players and fans.  Ralston was let go and "Red" Miller took over. The burden shifted to the players.  I think the general mood was, "O.K., we got you a new coach. Now you better do something." And they did.

It was a season of magic. Every game that defense had a legitamate chance of shutting out the other team. In 3 games they held the opposition to 14 points, including an at-the-time meaningless 14-6 loss to the Cowboys at the end of the season. They held 3 teams to only 13; 1 team to 9 points; 4 teams to 7 points; 1 team to 6 points and 1 team to no points. In their only "bad game" of the season, they allowed the raiders, at that time a real threat to go to the Super Bowl, 24 points.  

It really was a special time.  The Broncos had never been winners.  Denver, no Colorado, had never had a real winner.  And here we were, a cow town with a defense that could crush the best offenses in the game and an offense that could get the job done. And then, in the first play off game, we beat the powerhouse Steelers 34-21; a game nobody gave us a prayer of winning. Correct me if I'm wrong but I believe it was the first play off win ever. And then, miracle of miracles we beat the vaunted raiders at home.  And everyone in the region went wild. The next two weeks were one big celebration. We were going to the big one. Strangers were stopping and talking and always about the Broncos. Every day was a good day to dance in the streets and buy some one a drink. John Keyworth even had a local hit on his hands when he recorded that quirky little song, "Make Those Miracles Happen".

Those were good days, giddy days. Yes, it could have ended better. We did lose the Super Bowl.  But we had turned the corner. Everybody knew it.  We weren't just a hick cowtown anymore. We were Denver, we were proud and we would have to be reconned with from that day forward.

I hope I did them justice, caught some of the magic that settled on us that year and hasn't left since.

by Trinidad Jack on Mar 12, 2008 12:20 PM MDT   0 recs

Floyd Little was to the the Broncos back then
that Barry Sanders was to the 90's Lions.  Basically, the only bright spot on a horrible team.  

I was born 6 months after Super Bowl XII, so it will be hard for me to capture the emotion of the time when I write about the 1977 season next week.  Feel free to add more next Wednesday TrinidadJack and anyone else who was a living Bronco fan during this season.

I am looking forward to doing this indepth study of the third greatest season in Bronco History. ;)

by Zappa on Mar 12, 2008 1:05 PM MDT to parent up   0 recs

I apologize...
I really didn't mean to steal any of your thunder. I didn't read carefully and missed that last line in your post.  

Once again, I apologize.

by Trinidad Jack on Mar 12, 2008 1:26 PM MDT to parent up   0 recs

Apologizing for what?
Just come back next week and post more, I enjoy hearing what it was like to be a Broncomaniac back then.  I did skip Floyd Little though, but I plan on coming back to him at a later date. :)

My fandom started in 1986 when I was barely 8 years old, so your input here is high valuable to me and no doubt the rest of the fans on this site. ;)  We are all part of an exclusive club, its interesting to hear how and why people became Broncomaniacs.  

For older fans its probably players like Floyd Little or seasons like the one we had in 1977.  For the middle years like my it would be "The Drive" of 1987 and for the babies of Broncoland is would be the dominating teams we fielded in the late 90's.  We all came in at different times, but what matters isn't the when we became fans..it's the why that interests me.  :)

by Zappa on Mar 12, 2008 1:54 PM MDT to parent up   0 recs

I was hoping you'd chime in!
My memories of that year are dim. I was only 8 years old then. I do remember after they lost, it didn't seem like people were too bummed out, not like in the 80's anyway. I think it was the magic you described that just carried them through.

I do remember when the Bears did their "Super Bowl Shuffle" tune in '85 feeling like, "Hey what a ripoff." Not that they stole Keyworth's song, but just the idea of the Super Bowl song.

Or so I'm told.

by MN Bronco on Mar 12, 2008 3:53 PM MDT to parent up   0 recs

Nice...
The FB has more scrimmage yards than the RB!

.. Speaking of of the dying breed of the FB...

From Denmark, so i excuse my self for un-knowing-ness...

by Claaaaas on Mar 12, 2008 12:55 PM MDT   0 recs

Yeah, football was different back then.
The great teams could really run the ball well and used that to set up the pass. Full backs were an important if not the most important part of that kind of game. The '77 Broncos were only four years removed from that great Dolphins team that fielded a "dream backfield of Larry Csonka, Jim Kiick and Mercury Morris. Somebody correct me if I'm wrong, but I think both Csonka and Morris went over 1,000 yards in the '72 season, with fullback Csonka the leading rusher at close to 1,200 yards. Kiick added many more yards as well.  In fact, Jim Kiick was on that 1977 Broncos team, albeit at the end of his carreer.

by Trinidad Jack on Mar 12, 2008 2:00 PM MDT to parent up   0 recs

Oh you suck dude!
I have a problem with buying books, now I see several other Bronco books I want below that link.  Argh!

by Zappa on Mar 12, 2008 1:19 PM MDT   0 recs

respectfully disagree
I feel the turning point for the Broncos was the 1973 season, which they finished 7-5-2. Before that season the best record ever for Denver was 7-7 that was 1962. They lost the division by 1 game. If they would have beaten the Raiders in the final game of 1973 they would have been playoff bound. It was the start of something bigger. John Ralston turned a losing franchise around and gave it and its fans beief that anything was possible. 1973 was also the first "Orange Monday" a 23-23 tie with the raiders. The expectaions were risen. If wasnt for Ralston, his drafts from 72-76 the 1977 season never happens. Sure the 77 Broncs were the first to taste playoff glory, but the 73 team was the first to win more than they lost.

by broncfanstuckinsd on Mar 12, 2008 2:40 PM MDT   0 recs

The Broncos finished 9-5
in 1976 too and missed the playoffs.  The turnaround began in the early 70's with the drafting of marquee players like Gradishar, Jackson, Wright, ect.  All those moves culminated in 1977 season.  Before 1977 we had never been to the playoffs, nor had we even won our division.  16 years of bottom feeding changed in one magnificent season. :)  

The Oakland Raiders were coming off a dominating Super Bowl victory over the Vikings and we TOOK that division and TOOK a second straight Super Bowl appearance away from them.  That was the turning point, because up until then the Broncos were nothing more than speed bumps to the Raider juggernaught...after 1977, the balance of power shifted.  The playing field was forever leveled, it now even tilts in our direction.  

1977.  

by Zappa on Mar 12, 2008 3:37 PM MDT to parent up   0 recs

Remember those were the John Madden,
Ken Stabler led raiders and we beat them twice that year. First we beat them in their stadium in mid October 30-7. That was their wake up call and it was a rude one. They were ready for us in the rematch and won at Mile High 2 weeks later, 24-14. But the rubber game was the AFC championship game in Denver, a wonderful, tense 20-17 victory. Was that the game Tom Jackson teased Madden about being the fat man?

by Trinidad Jack on Mar 13, 2008 9:08 AM MDT to parent up   0 recs

I agree that the drafts leading up to 1977 were
the reason the Broncos became what it became.  1973, although important...all we did that year was surprise the Raiders, much like the Raiders surprised us this past season.

1973 was the first turning point of several that led to our first division title and Super Bowl appearance.  Also, our team wasn't the same team in 1977 that it was in 1973...lots of new faces around.

I will have to come back to good ole 1973 though.  I was in a hurry to get to the first big game...no worries though.  I like to reminisce even when its about an event I wasn't around for. :)

by Zappa on Mar 12, 2008 3:42 PM MDT to parent up   0 recs

I don't think we disagree.
It really did start out with smaller steps here and there. That first Monday night game was a big one, got Denver on the map. Ralston had a fine eye for talent and picked up some very good ones. I've mentioned before that we owe a lot to Charlie Johnson, the QB in '73 and a winner. The whole roster seemed, well, solid. I think that '76 defense was probably as good and the one in '75 showed a lot of potential. I think I mentioned that there had been some frustration on the part of players and fans for a year or two before the '77 season. That was because they knew they had something but they just couldn't get over the hump. So the owner (was that Phipps?)let Ralston go and Miller was brought in. He basically challenged all that talent to put up or shut up. And they came through and made the whole nation change the way they viewed bronco football.  That's why I think of it as the turning point.

by Trinidad Jack on Mar 12, 2008 4:53 PM MDT to parent up   0 recs

orange crush
aah, the good old days! i was 11 when we went to the playoffs in '77. my favorite player in the world was randy gradishar, me being a huge buckeye fan already(college was bigger than the pros back then, and therefore televised all the time nationally). i have tapes of all the playoff games that year, and i am still amazed at the dominance of that defensive unit, even in the super bowl. if we don't turn the ball over like 7 times, we win it all-and gradishar is probably in the hall of fame, where he belongs, next to karl mecklenburg, who isn't there either. we were in that game in the 4th quarter despite total annihalation of our offense! lots of nasty hitting, and few penalties, making today's game look a little weak, really. to me, the 30-7 pasting of the champs at oakland in the regular season, was the turning point of the franchise, even though they beat us 2 weeks later. i believe it served notice that yes, we have now arrived. they just kicked us around(literally) before that. collier was a genius, and actually introduced the 3-4 to one bill belichick(In 1978, Denver Broncos Head Coach Red Miller hired Belichick as the assistant special teams coach and assistant to defensive coordinator Joe Collier). every time i hear about the "new" orange crush-or blue crush- it makes me sick, because we will never see a defense like that again. but oh, the memories! btw, zappa does indeed rule the musical earth

by davecheffy on Mar 12, 2008 11:37 PM MDT   0 recs

Thank you.
I am a bit young to truly know Zappa, but thanks to my father who was a borderline groupie(though he really wasn't, just a huge fan).  I also had two dogs growing up, the first one was Zappa the second was Zappa II.  ;)  

I think you right, we will never have a defense like that again.  If we were to have one like that, with our current offense we'd be unstoppable.  19-0 anyone?  

by Zappa on Mar 13, 2008 8:51 AM MDT to parent up   0 recs

Ditto on that defense.
It really was one of the best defenses of all time. 5 of the 11 starters; Alzado, Gradishar, Jackson, Thompson and Wright all went to the pro bowl. All except Wright were named All NFL by several differents news agencies, (kind of like All Pro, do we even have that award anymore?). Wright and Thompson were All AFC. Alzado was AFC Defensive Player of the Year and Red Miller was everybody's Coach of the Year (though Collier really won it for him).

by Trinidad Jack on Mar 13, 2008 9:18 AM MDT to parent up   0 recs

The 1977 was probably the best
Bronco team not to win the Super Bowl. Their defence was simply awesome. I remember TJ before his ESPN days and talking smack to the fat man in Oakland. Billy Thompson, and the most underrated CB's ever is Louis Wright. He was Champ Bailey before there ever was a Champ Bailey. Heck that defense helped the Broncos win the 1978 AFC West. Plus I still get so pissed not to see #53 in the Hall of fame. Thats a disgrace!!!!

by broncfanstuckinsd on Mar 13, 2008 12:17 PM MDT   0 recs

Of the three Bronco teams that got there...
... and didn't win, I don't think there is even a question, though I think that '96 team that lost in the first round to Jacksonville was a very good team too.

As to the hall of fame (de-emphasis added), I refuse to give them any respect until Randy Gradishar and Floyd Little are also inducted. And that is at the bare minimum.

by Trinidad Jack on Mar 13, 2008 1:41 PM MDT to parent up   0 recs

Ralston
       I understand why he didn't, but too bad that Ralston didn't take the GM job in 77 when he was relieved of his coaching duties because Red Miller was a terrible grocery shopper. The drafts in Miller's tenure:

1. 1977: Pick 1: Steve Schindler, G, BC: Reminded Miller of John Hannah(Yeah, right). Should have taken Wesley Walker, WR, Cal.
Pick 2: Rob Lytle, RB, Michigan: Was decent, but they could have had UCLA's Wendell Tyler instead, who was better.

  1. 1978: Pick 1: Don Latimer, DT, Miami(FL): Was good but not a need.
  2. 1979: Pick 1: Kelvin Clark, OT, Nebraska: Was a bust. Could have had RB William Andrews or OT Kent Hill.
        With Ralston as GM, Denver could have had a great team into the 80's when Elway came.

by PABlzrfn on Mar 13, 2008 10:33 PM MDT   0 recs

I always felt the same way.
Each man had gifts that could have complemented the other.  

But who knows what might have happened.  Maybe we wouldn't have been able to get Elway.  If I recall correctly, Elway didn't want to play for the Colts, who had a draconian coach and drafted him number one. Robert Irsay, who owned the Colts, wanted to punish Elway for so he picked what he thought was the "far side of the moon" to make sure Elway suffered. And in many ways Elway did suffer but it the process, won the hearts and minds of an entire region.

by Trinidad Jack on Mar 14, 2008 9:07 AM MDT to parent up   0 recs

Sorry to come in late on the conversation
I've been awfully busy with switching to a new job.  Major kudos to Zap for a terrific article that brings back great memories, and major props also to everyone who has commented and also jarred my memories for when our team took off.

This is a terrific series!

"Greater is an army of sheep led by a lion, than an army of lions led by a sheep" Defoe

by hoosierteacher on Mar 14, 2008 5:24 AM MDT   0 recs

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