New Article By ESPN'S Bill Williamson (aka Pork Chop) HERE
"I've never been on a loser -- never," McDaniels said.
"I've never even been .500. Ever. I'm thinking all the way back to youth basketball. Never. I don't know what losing is like and I don't want to know what it is like. That's what I'm trying to teach here."
Josh McDaniels is not interested in "changing the culture" or "building a philosophy" as he embarks on his first head-coaching job at the age of 33. Buzz words don't interest him. He wants to cut to the chase.
"It's all very simple what my motive is: winning,"
said McDaniels, who parlayed wild success as New England's offensive coordinator into the top spot in Denver. "That is the only reason I'm here. I'm not interested in talking about anything else but. Every minute of this job is done with winning in mind. That's all I talk to the team about. Winning is always the message.
That's the only message." "This team can win," he said. "I expect it to win. That's the only thing I expect."
McDaniels laughs long and hard when he is told that his job is the most closely watched position in football-crazed Colorado.
"The fan base is very passionate and I love it," he said. "A lot is expected from me. That was one of the draws of this job. I come from a town in Canton, Ohio that it is all pro football and high school football. It's in my blood and it's in Denver's blood. They want to win here and that's why I came here. Everything I do in this camp is to help the Broncos win. That's it."
NOW THAT IS THE ATTITUDE THAT WILL CHANGE THE CULTURE - For the players and the Fans. bh