1. Always try the really long field goal - it will build confidence in the kicker or determine his maximum range or stess the defense by giving the opponent the short field
2. Never kick short field goals - if the guy can't hit from 20, he shouldn't be in camp
3. Always go for 2 - see #2 and why not use the chance to run the goal-to-go from the 1 play
4. Run 75% pass plays - pass plays are tougher to perfect, they involve everyone whereas running plays involve primarily the OL and the atheletic ability of one RB, also RBs get hurt on running plays
brag on mention stats, passer ratings, scores.