Tales of Mythology - The Myths of the West Coast Offense
One concept that you hear being thrown around a lot by folks who know what they're saying, those who don't know any better or those who should is "They run a West Coast Offense, you know...", with the suggestion that this has a specific meaning that everyone should understand. My experience has been that this is only partly true. The term WCO has several meanings, depending on who is using it.
Even among those who agree on its derivation, there are extensive variations on the theme. Let's look at some uses of the term in modern times and then go over the things that Bill Walsh used to create his system. Finally, we'll talk about some modern examples that are considered WCOs and see how they match up.
The term WCO has been used by some to refer to an offensive system that derives from any of three sources. The first source is the work of Sid Gillman, a college coach who went on to become the head coach of the LA Rams from 1955 to 1959 and who was the head coach (and general manager, for a while) of the San Diego Chargers from 1960 to 1969. Gillman was considered an offensive genius for his work on developing the passing offense. His work was intricate and thorough, and many systems that would come later can be traced to his approach of using the vertical and horizontal planes of the field to improve the results of the offense. Gillman once said,
"A football field is 53.33 yards wide by 100. We felt that we should take advantage of the fact that the field was that wide and that long. So, our formations reflected the fact that we were going to put our outside ends wide enough that we could take advantage of the whole width of the field. And then we were going to throw the ball far enough so that we forced people to cover the width and the length."
The WCO had another innate advantage - it kept teams from putting 8 in the box for fear of a short pass to another open zone that turns into a long gain. If a system is finding itself having trouble going up against that approach to the defense, they aren't running the system properly.
There are a lot of ways to make this concept of creating an open man work, but what is probably most important for the fan is to recognize that the game is set up this way, so you can go back later and identify the specifics of how it's achieved on any given play. Watch for it - it's there, and it will add another dimension to your enjoyment of the game.
Part of passing to score was to throw longer passes when you got inside the opponent's 25-yard line. Walsh understood that the back of the end zone acted as a 12th defender once you got in close, and he liked to take full advantage of the amount of open field that he had when he got to the 25. Contrary to what many people believe about the WCO, it wasn't entirely about the short pass. Walsh had studied Gillman's vertical game as well, and adapted it to suit his own needs.
14. Possession Receivers
Believe it or not, the above is the short version of the essential concepts of the WCO. Walsh's innovations and preferred usage of the system would take up a book. In fact, if you have a few spare dollars or a willing friend to go in with, I'd recommend the book The Genius by David Harris. It covers much of Walsh's time with the 49ers in detail. You can learn the ways in which he changed training camps across the league by scripting, for the first time, every moment of the camp, running the drills and plays at game speed. There are a lot of other aspects of his career that will give you a much deeper understanding of how to take a losing team, build it, train it and succeed. While Walsh would burn out after about a decade (a very common occurrence among professional head coaches), he left behind a storehouse of knowledge and innovation that will influence professional football for decades to come.
Do they employ a big wide receiver to go over the middle? No - the Bears generally didn't like going over the middle last season although there's no doubt that tight ends Greg Olsen and Desmond Clark can. They didn't have that big WR, substituting the TEs. Yet, they did garner a lot of YAC. Their approach seems to use some of the principles, but isn't truly a WCO. It would probably be more accurate to say that they employed some WCO concepts - short passing, run to win - as well as applying a run-based offensive system.
One of the common complaints in Chicago was that teams stacked the box, having 8 players up near the line of scrimmage. Since one of the core attributes of the WCO was that teams feared doing this (it creates the opportunity for a big play), what was happening? There are several things to consider if another team is stacking the box successfully.
- Scheme - The first issue is simple - no one will stack the box against the pass. They stack because they are expecting a run. Since Chicago bragged about running all day, every day, the opposing teams were usually right about that. The point here is not one system or another being 'right', but whether or not a team is taking advantage of the strengths of a particular system - in this case, the WCO.
- Why don't you stack 8 against the pass? Denver fans might remember the answer - it's because you then leave a single safety back and you're exposed. If you are running the WCO properly, you'll be passing most commonly on 1st and 2nd down. Since the scheme is set up for a high number of YAC and will create an open receiver, stacking the box if you're the defender will increase the number of big plays against you. Since the standard plays in the WCO are only of 2 to 10 yards anyway, the strength of the quarterback's arm isn't a factor here. I know that a lot of announcers have mistakenly told people differently, but these are the facts of the WCO.
- Again - If the system is run right, there will be an open receiver on every play. The passes are short, so the strength of the quarterback's arm is of less importance than most casual fans are aware. The plays have to be designed properly and run properly. If you're running the ball on 1st and 2nd down, you're really not running the WCO at all.
- Receivers - The receivers have to get to the right spot at exactly the right moment. If they don't, or can't run those plays or if the receiver doesn't run the routes precisely, the system won't work. If you stack the box against 4 and 5 receivers, you're essentially ensuring that a big play can be successful.
- Quarterback - The quarterback needs to do several things. He needs to make good decisions, check down as needed and get the ball out. Mobility isn't a big issue within this offense. Smart play is. So is accuracy.
- Use of the running back is another aspect. If the opposing team knows that you are probably going to run the ball on first and second down, you're not really running any version of the WCO. You're setting yourself up to have a lot of third-and-long plays that let the opposing line tee off on your O-line and QB and blitz to their heart's content.Hester may make strides this year, but last year his route-running was frequently poor. In fact, Chicago suffered from that overall. It was part of the reason that the QB tended (and he did) to hold the ball too long - no one was getting open.
Many thanks to one of our resident coaches, SlowWhiteGuy, who gave generously of his time and encyclopedic knowledge in the preparation of this article. In an era when untrained people brag of their level of football knowledge, SWG is one of the folks who really does understand the sport and he shares his gift unstintingly. Much appreciated, my friend.
Do you have an idea for a story or a player you'd like to see receive a Tales? Drop Doc a line at mhrtales@gmail.com.
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Great Read!
And HIGHLY recommended!
It's Orange Crush time. And no I am NOT talking about the soft-drink.
Which I beg the question: "Can liquid really be... soft?"
The past is settled, its only the future now. A new one, for Denver, and for BMarsh. Light'em up Beast!
by USMCWall on Aug 29, 2009 12:30 PM MDT reply actions 1 recs
10 stars
Great work, Doc.
Rec’d and enjoyed!
Go Broncos!
by Royal With Cheese on Aug 29, 2009 12:41 PM MDT reply actions
They stack because they are expecting a run. Since Chicago bragged about running all day, every day, the opposing teams were usually right about that.
What an awesome statement. So those expecting the same thing to happen here, should be mistaken. IF McDaniels is running the type of offense we are expecting.
McD isn't running a WCO
His approach in the past has tended to stretch the field horizontally as well as vertically, for example. There are some other differences, but you’re still right – its highly unlikely that we’ll see much in the way of stacking the line. It just isn’t good defense if the principles of the WCO are followed in general, and I think that many of them will be.
Hillis/Moreno in '09
So I'm confused....
I’ve read your article several times now (and keep getting more out of it!). It sounds to me exactly like the Broncos 2009 offense. He may have stretched vertically when he was in NE, but I haven’t seen that here.
What are some of those other differences you alluded to?
Wherever you go, there you are.
by YosemiteSam on Aug 29, 2009 11:10 PM MDT up reply actions
McDaniels comes from the tradition of several other sources
over time you will see quite a bit more of his system. He employs aspects that are more specific to certain spread formation derivatives, including Weis’, perhaps some of Urban Meyer (the influence is often overstated, but it’s possible that it’s there) and there is an aspect of Erhardt-Perkins as well.
One of the things that is interesting regarding the WCO is that many of the aspects of it – including the timing patterns, RB/receivers and many others – have become a part of other systems. You could consider it as something of a root system, but the modern approaches incorporate other influences as well. I’ll be looking to see the details as they unfold – right now, we’re only seeing certain base approaches, so it’s hard to talk in any detail about other differences. The preseason just hasn’t given us enough to move forward, but in looking at the other influences that are seen in NE, we can watch for those influences. I’m sure that many of the staff will talk about them as they manifest – right now, not that much has
Hillis/Moreno in '09
Maybe in 10 years
we’ll be adding the McDamoeba offense to the list!
Wherever you go, there you are.
Thanks, Doc
Following up, sort of, on Solace….
What I take away from this is that the idea of a quarterback needing to be a constant threat with the deep ball is over-rated. Over and over we hear that if the QB can’t keep the D honest with 40-yard bombs, the other team will stack the line, and stifle the running game. If I follow this right, stacking the line against a shart passing game doesnt’ really help, since defenders close to the line on the wrong part of the field will be of little or no help in bringing down receivers who catch short passes.
I’d even guess that this is part of why the much-loathed bubble screen can work so well. If the defense stacks the line and the offense gets the screen and all the blockers on one side, there’s still overload and mismatch. Whether a DB starts the play 2 yards deep or 5 yards deep, he potentially has 40 yards to run to make it across the field to the action. There may be ways in which the threat of the deep ball helps the play to run better — I’m sure it does — but those are all secondary to the part where the play is designed to create horizontal mismatches.
This is fascinating stuff. I really appreciate it.
And as for the Bears, the predictability of their offense….. oh, brother. They seem to believe themselves to be a running team simply because they call a lot of running plays, not because they do so to any great effect.
Adding....
I meant to say that we’re led to believe that in the absence of the deep ball, defenses will stack the line against both the running game and the short passing game…..
Forte is just one player
I like him a great deal, and he’s very skilled. However – very few modern offenses can be successful with only one RB and the ones behind Forte weren’t up to the challenge. I think that the Bears will do better with Kevin Jones if he can stay healthy and regain some of his early success. That’s also going to be a challenge for the Bear’s rebuilt O line.
If the Bears continue to run on 1st and second down with limited success, even Cutler may have issues with the amount of pressure that he could see. As always – it’s a team sport, and scheme and players need to mesh. If the O line, receivers or scheme falter, they’ll see many of the same problems. If Hester takes a big step forward it will help. I’m not sold that he will, but it would help them a great deal.
Hillis/Moreno in '09
Excellent
I tried to describe the WCO in an article and got caught on the shoals of those who insisted upon the Walsh definition. Nicely done Bear; you cover everything clearly.
One interesting factoid about the Walsh flavor of the WCO was that he developed it while with the Bengals when his first string QB went down and the backup QB was Virgil Carter. Virgil Carter was quick and intelligent, but had a weak arm. Walsh molded an offense that thrived with that kind of QB.
"Football is a physical sport, sometimes you have a disagreement on what's going on, and you have a discussion about it." Kris Dielman
by Brian (DaBolts) on Aug 29, 2009 3:11 PM MDT reply actions
Your avatar
is awesome. As a fan of the game and as a former cornerback it’s impossible to NOT like that picture. Nice!
"FLAG! Fail on the field. Re-do." -Disco_Stu
Thanks
I still remember watching that one on TV; some plays just stick in your head. Hopefully Cromartie regains form this year, he was a train wreck last season.
"Football is a physical sport, sometimes you have a disagreement on what's going on, and you have a discussion about it." Kris Dielman
by Brian (DaBolts) on Aug 30, 2009 9:08 PM MDT up reply actions
He sure was
The injury factor seems to have been greater than anyone was told. I have the game from this week recorded, but haven’t had a chance to go over it yet. I’ll look forward to seeing his progress – he’s in incredible shape, from what I have seen.
Hillis/Moreno in '09
Exactly right, Brian
I didn’t add that mostly because I’ve used that fact in a couple of other articles here and didn’t want to bore the members silly, but you’re exactly right. Walsh was an offensive assistant under Paul Brown and was expected to figure out a workable offense with a true noodle-armed QB, a mediocre RB and a couple of WRs. It’s amazing what he has been able to achieve. Later, Brown would decide that Walsh was ‘too soft’ to be an NFL head coach and would pull a job he promised Walsh out from under him, leading to Walsh going to Stanford and then being available to the 49ers.
Walsh’s abilities to teach QBs were legendary, and for good reason. When he replaced Montana (who had suffered a back injury) with Steve Young, people were horrified. He knew that Young would work hard on mechanics and footwork, and could somehow see that he had tremendous potential. He trained QBs at the college and pro level and has had a rare level of impact on his chosen sport. Fascinating guy, wasn’t he?
Hillis/Moreno in '09
System QBs
Just from memeory, one season Montana was top QB rating in league and got hurt. Then Steve Young had even higher rating and got hurt. Then Bono (don’t remmeber first name, the guy who led the Bills to the comeback victory over the Oilers) had an even higher rating.
Good point
This thing about ‘system QBs’ is terribly overblown. I rarely hear anyone who coaches using such a term. The real questions are more specific – what are their strengths and weaknesses? How can they improve. Do they fit the team’s scheme? If not, can they learn?
Hillis/Moreno in '09
He trained QBs at the college and pro level and has had a rare level of impact on his chosen sport. Fascinating guy, wasn’t he?
Amen to that, his ability to make the most of what he had was remarkable. I still resent those great 49er teams for stealing some of the Chargers best defensive talent, but even there the way he used Fred Dean was just brilliant.
Walsh’s abilities to teach QBs were legendary, and for good reason. When he replaced Montana (who had suffered a back injury) with Steve Young, people were horrified.
Good point, I know the conventional wisdom is that Norv is a terrible coach, but he is rarely credited with developing quarterbacks. Both Alex Smith and Philip Rivers made quantum jumps in performance under his coaching.
"Football is a physical sport, sometimes you have a disagreement on what's going on, and you have a discussion about it." Kris Dielman
by Brian (DaBolts) on Aug 30, 2009 9:24 PM MDT up reply actions
No question
Rivers was one of the best last season. From what I’ve seen so far, his protection needs more work, but his skillset is undeterred
Hillis/Moreno in '09
Yeah
I was surprised by that Arizona game. Vasquez seemed to settle down against Atlanta, but it is a worry. I hope we go right tackle next draft for sure.
"Football is a physical sport, sometimes you have a disagreement on what's going on, and you have a discussion about it." Kris Dielman
by Brian (DaBolts) on Sep 1, 2009 8:01 AM MDT up reply actions
Great stuff Doc Rec'd
"I am not one of those who think that coming in second or third is winning." -- Robert F. Kennedy
I have seen the future of Xs and Os football writing...
…and his name is BroncoBear.
Congratulations Bear. A department chair has been named after you, and the original copy of this dissertation will be preserved in the MHR-U vault.
Your Doctor of Letters is confered.
"Greater is an army of sheep led by a lion, than an army of lions led by a sheep" Defoe
Compliments from you three are especially appreciated
Since I’ve learned more in the past 1.5 years from you (and styg and John, of course) than I had in the 5 decades previous. Thanks, my friends.
Hillis/Moreno in '09
Thanks for the explanation, rec'd
I agree, Larsen shouldn’t get any bigger. I am getting tired of his bone crushing hits knocking the pixels off my TV, once they fall to the floor they are very hard to find.
Great post, as always, Bear!
..and rec’d as well!
" Life is what happens while you're making other plans "
West Coast Offense?
Is that the one where the receivers run down the field and the quarterback throws the ball to one of em?
"Surprised to see you, Captain, though pleased." — from Star Trek episode Space Seed.
great presentation
my knowledge has grown. :D
seriously, thanks & rec’d
"The best defense is a good offense. Or is it the other way around." Wolverine
Pray for the best, prepare for the worst, and know you will come down somewhere between the two.
Livin' in La La Land and Lovin' It
This is a 2 salmon report, Bear! Rec'd.
Also SWG for your contributions. When Wade Phillips introduced the WCO in 1993, he said that we would pass to setup the run. Pass on 1st down. Just like Walsh would do. It seemed odd at the time to get away from the run philosophy of Dan Reeves but certainly played to the strengths of John Elway. As today Denver’s offense seems to play to the strengths of their QBs and to the team that is being built. If the offense keeps the defense off the field – controlling the TOP – and scores a few points, it will go a long way to putting the team in a position to win. That did not happen last year here. I can see that that is being addressed strongly. This is one of the reasons that I really like this post. Great job, guys!
Thanks Bear, you know WAY more X's & O's than I have forgotten...
No, no, I mean you have forgotten way more than I remember…
No, I mean…Crap, nevermind…You know what I’m sayin’
Nice!
Missing POint on West Coast Offense
Thought this would be a good addition to a great article.
I really liked this article, but found that you skipped over one of the key components by Bill Walsh’s implementation of the West Coast. Bill said that the WCO revolved a lot around the footwork of the quarterback along with the footwork of the WR. This of course is the timing of the passes, but he said that really a throw was in relation the QB looking off the defense and then releasing the ball after going through the footwork to the targeted receiver. Bill Walsh put together an instructional video some of it can be seen in this you tube video.
No question
Actually, the entire issue of QB specifics was something that I chose to edit for space limitations. Footwork was one of three areas that I had to avoid in hopes of a novella-sized article rather than a textbook. The quote from page 110 of The Genius was, “For Bill, playing the position began with footwork.”
By the way, the other areas that I cut included a section of terminology – Walsh’s concepts are still seen in multiple systems – and a section on reading the defenses, including the drills he used. Nice video, and thanks for adding that. God to have you commenting, and welcome!
Hillis/Moreno in '09
Disagreement of Bears
My only issue is that you don’t consider what the Bears do a West Coast offense…
A few numbers:
the Bears ranked 21st in the NFL in 2008 on rushes on 1st down. They ranked only 15th on runs on 2nd and long. So while they may have paid lip service to the concept of “getting off the bus running” that really wasn’t the case. Also, more than half of Orton’s pass attempts were short ones.
Also, a big reason that the Bears faced so many 8 man fronts was because they weren’t able to properly pass the football, regardless of whatever system they used.
The offense also fit your definition by using Forte as primary passing target, a la Roger Craig. The Bears used the TE’s and RB’s as the primary passing targets, and didn’t use a lot of 3 WR sets, because of depth issues and talent issues at WR. The actual routes they ran – timing based short routes, fall right in with the concept of a WCO.

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