HE hits it dead on here folks.
Normally, the 50th birthday of a prosperous sports franchise would be cause for quite a party.
You could tell the tale of an ugly, vertically striped duckling growing into a fearsome bucking bronco. OK, so it's a genetically modified tale.
You could put together one of those self-referential videos celebrating the good times and ignoring the bad.
In short, you could do 17 weeks of organizational narcissism, or, you know, the way Al Davis does it every year.
But celebrating the past has a surprising amount to do with the present. If the present is pleasant, the past is all glorious prologue. If the present is unpleasant, the past becomes a bitter reminder. And the Broncos' present is less certain than it has been in more than 30 years.
Josh McDaniels' first offseason as coach has had a divisive effect among Broncos fans. Some see him as a fresh face who deserves wide latitude to implement his program. They attribute criticism to living in the past.
At least as many seem genuinely baffled by what the 33-year-old rookie coach has done in his first few months on the job. The list includes wars of will with two Pro Bowl players and trading a potentially premium first-round draft pick for a second-round draft pick.
Although many fans sided with the organization in its battles with Jay Cutler and Brandon Marshall, they were also aware that the two young stars coexisted with the Broncos' previous management without much trouble for three years. Something, clearly, had changed.
From the silliness of "lower extremity" injuries to mimicking his mentor's sideline wardrobe, McDaniels made it easy for detractors to identify him as a Bill Belichick mini-me trying to turn the Broncos into Patriots West. Those with a dark view of the world identified him as a Manchurian coach, sent by the Patriots to destroy the Broncos from within. Critics of his moves think he's doing pretty well so far.
Doubts about McDaniels have fueled doubts about the man who hired him, Broncos owner Pat Bowlen, whose public comments have been as confusing as McDaniels' behavior.
All over the city, the question a sportswriter gets is the same: What's going on down there?
Broncos fans enjoyed a long period of stability and prosperity under Dan Reeves and Mike Shanahan. They want to know that it's going to continue. They want to know that McDaniels and Bowlen do, in fact, know what they're doing.
But change brings uncertainty. There's no way to know until the new Broncos start to play games that count. There's always the chance that McDaniels is, as he seems to believe, the smartest man in the room.
Bowlen earned most of his reputation as a good owner by setting his sights on Shanahan as a coach. Shanahan turned into the winningest coach in Broncos history and brought Denver its first NFL titles.
Bowlen's courtship of McDaniels could hardly have been more different. Bowlen had known Shanahan for more than a decade when he hired him to coach the Broncos in 1995. He had known McDaniels for several days, having spoken with him for an hour or two.
The temptation to think that Bowlen, at 65, was trying to recreate the Shanahan hire — another bright, young offensive mind — is unavoidable. When he fired Shanahan, Bowlen and the people around him suggested he was taking back team control. Then he turned and gave McDaniels the power Shanahan had.
That was more than confusing. It raised doubts about Bowlen's mental process. It doesn't help that Bowlen has never seemed to understand the confusion he created. The distinction he made in a recent conversation with my colleague Mike Klis was that chief operating officer Joe Ellis gets to bring budgetary considerations into the meetings now.
You can see where Bowlen, who signs the checks, would care about this, but it misses the more fundamental question about his organizational structure. After watching a head coach take over his franchise, he named the next coach himself, assuring the general manager would remain a subordinate and the structure on the football side would be the one thing that didn't change.
Maybe McDaniels, like Shanahan 14 years ago, is a true football prodigy ready to take the NFL by storm. Maybe he's more of an on-the-job trainee. Either way, Broncos fans are about to find out whether they like the idea of change better than change itself.