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Irresistible Force Meets Immovable Object: Knowshon Moreno and the Rookie Wall

Perhaps my greatest claim to fame on this site came before the 2009 NFL Draft, when I championed the candidacy of Georgia Bulldogs running back Knowshon Moreno as a potential first round pick for our Denver Broncos. Not only did I project that possibility in my mock drafts, I advocated for the selection everywhere I could. As a Florida Gators fan, I had seen just about enough of Mr. Moreno to know that it'd be better to have him in the NFL's version of the Orange and Blue than it would be to have him come up against it at yet another level. The newly minted leadership tandem of head coach Josh McDaniels and general manager Brian Xanders made a prophet out of me, but only because they thought even more highly of Knowshon than I had.

As a redshirt freshman at the University of Georgia, Moreno was slated to split the carries at running back with the incumbent starter: senior Thomas Brown. Before the third game of the season, however, it was announced that Brown had broken his collarbone and the rest is history. Almost exactly evenly split over two years' worth of playing time, Knowshon racked up 998 498 carries for 2,736 yards and 30 touchdowns, while tacking on 53 catches for 645 yards and 2 touchdowns. He also provided the sizzle to go along with that steak, displaying a flair for the dramatic and a sense of the exceptional. His outstanding production and well-rounded performance was the result of an impressive scouting report worth repeating:

Lacks prototypical size, but plays much bigger... reads defenses well... exceptional vision... can burst through the hole... does not have great top-end speed... tough runner... very elusive... full arsenal to elude tacklers includes stiff arm, spin move, juke and hurdle... extremely competitive and tough... natural receiver who can split out wide... solid pass blocker... can - and wants to - carry his team.

With all that going for him and an obvious effort to revamp the depth chart at that position in Denver, it's really no wonder that the Broncos would select Moreno in the draft. Even though I was never confident enough in my own beliefs to project Knowshon to us at the 12th overall pick, I thought then - and still do now - that he may well end up being a steal for us there. Despite posting a solid rookie line of 247 carries, 947 yards and 7 TD on the ground, plus 28 catches for 213 yards and 2 TD in the air, some will say that he left us wanting for more last season... and I agree! That speaks highly of his true potential, however, and not so much poorly of his 2009 campaign.

Star-divide

A closer look at Moreno's game by game exploits reveals only three disappointing outings out of his initial twelve games: the hard-fought season opener in Cincinnati, the week six showdown on Monday Night Football at San Diego and the week nine stumble against Pittsburgh at home. In hindsight, the Bengals turned out to be surprising contenders with a staunch defense, Eddie Royal left no room for other standouts when he exploded onto the sceen as an elite kick returner during that MNF game against the Chargers and the Steelers always play the run tough. It wasn't until week fourteen that we saw a consistent drop-off in Knowshon's ground game.

It is a widely held belief that rookies hit a wall in the final quarter of the NFL season. That makes sense, seeing as the baseline professional schedule (not counting the preseason, because - well, honestly - that's barely football) is at least two games longer than the longest college slates.  Moreover, the pros have to accomplish that feat with the benefit of only one bye week, while most of the amateur squads get two during their 12-game regular seasons and additional time surrounding any postseason activity. That does not even begin to take into account the added physicality of the game being played at the next level, something that can be magnified in running backs, as they play the most demanding skill position or - at very least - the one that receives the most punishment.

Veteran RB Correll Buckhalter, also a newcomer to Denver in 2009 and the Broncos second leading rusher behind Moreno, stated that "at some point in the season, [the rookie] kind of hit a wall". Buckhalter added that Knowshon, who held out briefly last offseason while resolving his contract, would benefit greatly from a complete and uninterrupted training camp on top of the experience that he garnered on the field last year. Correll's perspective is a valuable one and his points should not be overlooked.

Even a cursory review of Moreno's 2009 statistics reveals the cutoff before which he hit the proverbial wall. During the final four games of the season - all losses on the way to another disappointing 8-8 finish without a playoff berth - Knowshon produced just 65 carries for 173 yards (2.7 YPC) and 2 TD. While there is a veritable litany of factors beyond his play at running back that could have - and almost certainly did - influence those totals, he wouldn't be the first rookie RB to fall before that wall. Perhaps the lone bright spot for him in that homestretch was the uptick in his receiving numbers. After amassing just 16 catches for 96 yards and 1 TD through the first thirteen weeks of the season, he tacked on 12 more receptions for 117 yards and 1 TD in the last four. This upgrade as a receiver, coupled with his strong start on the ground, provide embers of hope for a brighter future that I am more than happy to fan at this point.

What I have done to create my admittedly optimistic projection for Moreno's upcoming second professional season is actually quite simple, really. I extended his success on the ground over the first twelve weeks of 2009 to cover an entire season, did the same with his revelation in the air during the final four weeks of last year and upped the yardage and TD totals by a mere 10% across the board. I think that those three steps correct for his having hit the rookie wall, incorporate his increased experience and forecast his continued development. The results are quite promising, I'd say: 243 carries, 1135 rushing yards and 8 TD plus 48 catches for 515 receiving yards and 4 TD. Those numbers would put him among the top ten running backs in the league as an NFL sophomore, leaving him plenty of room still to continue his ascent towards a ceiling that I continue to believe is even higher than that.

In an era where the acronym NFL might as well stand for "Not For Long", we the fans are to often guilty of turning the page on chapters that haven't even been fully written yet. When I reopened this particular one, I was honestly expecting to find a bunch of broken promises with my name attached to them. What I came across, however, turned out to be quite hopeful. Not only was Moreno's 2009 better than I had thought, there's plenty of reason to think that he'll be even better than that in 2010.  

It's rare indeed when your pro team takes on a player from the college ranks that you really want for them, but that can turn out to be a heavy burden for a fan. When you intertwine your objective expectations and your subjective aspirations, even adequate results like those of Moreno's rookie season can feel somehow doubly disappointing. That said, if we dig a little deeper, we might just find yet another reason to keep our heads up and our eyes on the football field; and that's a good thing, because - knowing Knowshon - you're not going to want to miss just how he leaves that wall in the dust.

Comment 38 comments  |  25 recs  | 

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Very nice read EJ & rec'd

I especially loved this statement:

It’s rare indeed when your pro team takes on a player from the college ranks that you really want for them, but that can turn out to be a heavy burden for a fan. When you intertwine your objective expectations and your subjective aspirations, even adequate results like those of Moreno’s rookie season can feel somehow doubly disappointing.

I think this is true not only of rookies, but vets as well.

We live in an age when instant gratification isn't fast enough

by Brian Shrout on May 13, 2010 11:44 AM MDT reply actions   3 recs

+2

Character may be manifested in the great moments but it is made in the small ones -- Philip Brooks

by KaptainKirk on May 13, 2010 7:50 PM MDT up reply actions  

His feeling about Moreno runs along my feelings for Decker.

I wanted this guy from day one and if he can stay healthy, I don’t think he will disappoint us.

by bfree2bronc on May 13, 2010 12:24 PM MDT up reply actions  

Considering everything.

I think he did pretty well last year but I believe that he is going to have an exceptional career in Denver as a difference maker. Thanks as always for the great read E.J. Much recomended.

I could have been a Rhodes Scholar, except for my grades.
-- Duffy Daugherty

by discgolfin' on May 13, 2010 11:53 AM MDT reply actions  

Nice read, EJ

It’s good to allow some time for the “subjective” expectations and resulting disappointments to fade before going back and taking a more objective look at his season last year. I do hope the hold-out was a contributing factor, since there is nothing like that this year and he also has a full year of off-season workouts and camps to attend.

I’m looking forward to seeing more production catching passes out of the backfield, since I believe that was considered a strength of his before the draft. Your projections sure sound like good ones, if he makes them. That, coupled with modest projections for our two new receivers (say, 45 catches each for about 600 yards and 3-4 TD’s), and we could be looking at an offensive jump this year. Wouldn’t that be nice?

Take my advice... I'm not using it!
"If you can't be kind, at least have the decency to be vague."

by BroncTastic on May 13, 2010 12:09 PM MDT reply actions  

Great post ej and thanks...

My feeling is they all had a drop off in terms of production, from Orton to Doom…Orton had the majority of his sacks in the first half of the season, Orton had the majority of his INTs in the 2nd half of the season, the defense as a whole couldn’t stop the run in the 4th qtr of the season. Alot of it could attributed to either fatigue or locker room distraction. We know one of those problems has been solved…Look for some great things to happen this year, it is the first year of many good fortunes to come. I’m a realist…

by bfree2bronc on May 13, 2010 12:22 PM MDT reply actions  

great read ej

To put it plainly, I expect big things from Knowshon this year. 1150+ yards and 8+ td’s

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by Nick Cast on May 13, 2010 12:25 PM MDT reply actions  

Moreno looked average

I would think that the change in blocking style, and the new interior beef could help him moving forward. I do really like his skill as a receiving option, if he improves as a blocker he should see even more touches in 2010

by Bronco$ on May 13, 2010 12:26 PM MDT reply actions  

Considering that 1.) Moreno was the first running back taken in the 2009 NFL Draft...

…AND that 2.) he ran for more yards than any other rookie running back last year, how is that average? He missed running for 1,000 yards by (what?) a mere 53 yards (and that with an obviously less-than-beefy interior line), and yet “1,000 yards” is the standard gauge by which more than just a few define your better-than-average running backs, is it not? Why sure it is. In my opinion, Moreno has completely lived up the hype, or we need to redefine “average.”

by 9798 on May 13, 2010 1:06 PM MDT up reply actions  

+1

"I cannot give you a formula for success, but I can give you the formula for failure: Try to please everybody."

by bchiper on May 13, 2010 1:12 PM MDT up reply actions  

didn't he say he 'looked' average?

He looked average to me too. He didn’t ‘look’ fast or decisive to me and his blocking!! Yikes.

But he was a ROOKIE! If he improves only a little his second year, that puts him above average…

There’s much room for hope for KM!!

Lead me not into temptation - I can find the way myself.

by Whidbey Bronco on May 13, 2010 1:21 PM MDT up reply actions  

Moreno averaged 3.8 yards per carry

Buckhalter averaged 5.3 yards per carry.

All that you behold, though it appears without, it is within, in your imagination, of which this world of mortality is but a shadow...and one day you’ll awake and find that you’ve never lived and never died, except in the dream.

William Blake

by bradley on May 13, 2010 1:30 PM MDT up reply actions  

Big difference there

Have to admit that is a big difference. The apologist argument to that is he carried the ball a lot more, and in less then ideal situations. Moreno had 247 carries to Buck’s 120.

Still, I’d like to see that number go up. All it would take for him is to cut a couple big runs loose. Seemed to me the few 40+ yard runs he had were all called back for inconsequential holding calls.

So I see you rolled your way into the semis?

by OutOfYourElement on May 13, 2010 2:30 PM MDT up reply actions  

Honestly I look at his ypc average, which was poor

A 1,000 yard benchmark is nice, but pretty irrelevent in most cases, which means if a back plays in 16 games, he only needs to average 62.5 yds per game, and at say 20 carries a game, that averages to less than 3.3 ypc, pretty mediorce by any standard. I also don’t put much hype in that he lead all rookie RB, I honestly think McCoy and Wells will be better and more productive backs.

"Me fail english, that unpossible" - Ralph Wiggum
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by Broncoman on May 13, 2010 4:30 PM MDT up reply actions  

Ironic

The guy flames me for saying Moreno looked average while completing ignoring his average yards per carry

by Bronco$ on May 13, 2010 11:06 PM MDT up reply actions  

Reported Stats (RE: 9798's Moreno v. 1000 yds)

Reminds me of when the media used to rave over Portis gaining 1500 and change his rookie year, but ignore Anderson and his rookie 1497 (as I recall). Portis was flashier; Mike was blue-collar. I think we (they?) expected more flash from Knowshon last year, so 1000 (or close to it) still seemed to come up short.

by MakeCents on May 13, 2010 8:42 PM MDT up reply actions  

Ok

Dont get your panties in a knot, I said the guy was average not a full on turd. He was 16th in rushing yards, well that’s about as average as you can get. He ranked about 36th in yards per attempt (insert joke about average here)……. You are acting like he neared the 1000 mark, and that should make a first ballot HOFer or something

by Bronco$ on May 13, 2010 11:04 PM MDT up reply actions  

Nice post ej

For some reason, Moreno’s production last season seemed more underwhelming than it was. Perhaps it was indeed the late-season fade – not just for him, but for the team as a whole – that colors that perception for me.

Thanks for breaking down the numbers. Your conclusions sound eminently reasonable. And, while this time of year always invites optimism of a break-out season for one player or a few, Moreno has the track record to deliver on the promise.

In fact, I spent several hours “between the hedges” last Saturday (UGA graduation), and found myself saying a quick prayer for Moreno to work hard and excite the fans in his new home this season like he did in those years there.

by MakeCents on May 13, 2010 12:34 PM MDT reply actions  

Great post ej, rec'd

"I cannot give you a formula for success, but I can give you the formula for failure: Try to please everybody."

by bchiper on May 13, 2010 1:12 PM MDT reply actions  

Yards after contact

while not the be all and end all of RB statistics, helps to get an idea of RB performance. As the chart below indicates

Moreno was in the upper tier of RBs

by SlowWhiteGuy on May 13, 2010 1:14 PM MDT reply actions  

Hmmmm

Larry Johnson had the highest yards after contact percentage at 77.4% for backs with at least 50 attempts, yet his yards per carry was 3.3, so not sure what the 77.4 tells us. And he’s widely considered to be on the downside of his career. Does this mean he was better than he appeared to be last year, or that he experienced first contact earlier (less elusive?) in his runs?

"Surprised to see you, Captain, though pleased." — from Star Trek episode Space Seed.

by spock on May 13, 2010 5:59 PM MDT up reply actions  

maybe he is just slow

as I said, it isn’t the be all but it does give some interesting perspective.

by SlowWhiteGuy on May 13, 2010 7:15 PM MDT up reply actions  

nice post ej...

people think he didn’t produce that much because he was a 12 pick in the draft. 947 rushing yards in his rookie year, plus the holdout, the injury and a suspect o-line is really good imo. So 2010 should be a better year for moreno and our offense. Go Broncos!!

by wisco on May 13, 2010 1:30 PM MDT reply actions  

"....48 catches for 515 receiving yards and 4 TD."

No offense, but these are very generous projections. To put it into perspective, LaDainian Tomlinson has topped 515 receiving yards and had 4 receiving TDs just once in his career. That was in 2003, when he had 100 catches for 725 yards and 4 TDs. Since then, he’s averaged 49 catches per season. Granted, he also posted a line of 79-489-1 in his 2nd year, but he had a much better rookie campaign of 59-367-0.

Source

While I definitely expect Moreno’s output to improve, I think prorating 4 weeks’ worth of good stats over an entire season is misleading. Especially since your projections would put him at 10.7 yards/catch (only Darren McFadden at 11.7 and Darren Sproles at 11.0 were better among RBs last year). Maybe a happy medium is in order; say, 41 catches, 383 yards, and 4 TDs (I prorated his receiving performance in weeks 14-17 over three-quarters of a season and his averages over weeks 1-13 to account for the other one-quarter…if that makes any sense; I’m trying to temper expectations a bit).

That still puts him at 9.3 yards/catch, which is very high for a running back. Most of the top RBs last year, at a cursory glance, lingered in the 8.0-8.5 range. I discounted RBs with less than 20 catches on the year, to account for anomalies like Donald Brown’s 11 catches for 169 yards.

by Rob4Braves on May 13, 2010 2:08 PM MDT reply actions  

Makes sense

While I don’t totally discount the original projection I think if he were to achieve your projected numbers next year there wouldnt be many people around the league who are not happy with his efforts as a catching RB.
Hopefully though the place we see the most improvement will be his “RB” part. Running!!
If my hunch is right on these two Moreno will do well to stay on the same sort of upcurve as McCoy, Wells and Rice next year as sophomore RBs! A few RBs last year proved that a great breakout year leads to quite high expectations that are hard to fulfil (Matt Forte?) and while we would have loved Moreno to perform to even higher levels in year 1 its just important that (like the other 3 backs I mentioned that had solid year 1 results) he just continues his up-curve.

Does anyone know what people around the team think of Moreno’s work habits? Does he put in the hard yards?
Also, hopefully the O-line rips open holes big enough for me to walk through! That would help!

"The advantage law is the best law in rugby, because it lets you ignore all the others for the good of the game." - Derek Robinson
"You've got to get your first tackle in early, even if it's late." - Ray Graved
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by Rugbywits on May 13, 2010 7:56 PM MDT up reply actions  

Oh, absolutely

I’m not suggesting they’d be bad numbers at all. I want great things from Moreno, but I don’t want to project something that’d be excellent even by reigning MVP standards, because invariably we’d be disappointed if he doesn’t get them (or close to it).

I say that, because Chris Johnson’s receiving numbers last year were 50 catches, 503 yards, and 2 TDs. EJ’s projections are beyond even those stats.

by Rob4Braves on May 13, 2010 8:32 PM MDT up reply actions  

Yeah I get ya.

I remember some callers last year talking about how CJ was a great runner but wasnt so well known as being a good reciever. I was like “Ok, I’d take his stats as a catching RB anyday.” I rekon we’d all be pumped if KM got your revised numbers. If he got the original prediction numbers I think we would all be pumped because you’d have to seriously suck to not reach the playoffs and have an RB that produces THAT much! :P

"The advantage law is the best law in rugby, because it lets you ignore all the others for the good of the game." - Derek Robinson
"You've got to get your first tackle in early, even if it's late." - Ray Graved

by Rugbywits on May 13, 2010 11:52 PM MDT up reply actions  

Nice one EJ!

As a fellow Moreno champion (pre-draft), I salute you! By the way, Emmitt wants me to tell you that the time for our weekly meeting has been changed… :)

I was disappointed in Moreno last year. After ceremonially ridding myself of my HWSNBN jersey last year, I immediately picked up Moreno’s. I was just as giddy this year (and my wife was just as worried for my sanity) when we got Tebow. His jersey is in the mail, BTW. But I thought he didn’t do as much as I had hoped or expected. That being said, there is still plenty of room and reason for hope and improvement. Nothing about Moreno’s play led me to think that he “just doesn’t get it” or that he will have a hard time being productive in our system.

He still was a solid producer. He will get better.

Merely having an open mind is nothing: the object of opening the mind, as of opening the mouth, is to shut it again on something solid. -- G. K. Chesterton

Orton in 2010, Tebow in 2011, Super Bowl in 2012! Then the world ends, so who gives a frack what happens next.

by Sharpe as a Tack on May 13, 2010 2:17 PM MDT reply actions  

fun read. rec'd

I too think Moreno is on the cusp of being special. He will be the best all-around RB Denver’s ever had. I hope he’s the 2nd best rusher (behind TD) and the best pass-catching RB (just ahead of Sewell and Willhite) we’ve ever had.

His all-around talent is extremely under-estimated (IMO).

We must all hang together, or assuredly we shall all hang separately. - Benjamin Franklin

by Orange and Blue on May 13, 2010 2:27 PM MDT reply actions  

I love it!

Rec’d. I honestly think Moreno has that perfect combination of speed, agility, and strength so he can be a dominant, top-5 RB in a few years.

Eddie Royal will have a breakout season in 2010. Count on it.

by stedtfeld on May 13, 2010 2:40 PM MDT reply actions  

that pic reminds me of how nice that throwback uni is, minus the socks

i also love the orange & blue, esp w/ the orange jerseys, but the brown retro look is pretty no-frills righteous, esp with those helmets

by ssc on May 13, 2010 4:23 PM MDT reply actions  

You mean 498 carries

2736 yards on 498 carries is a bit more impressive than 2736 yards on 998 carries.

by jack_ on May 13, 2010 5:21 PM MDT reply actions  

Memory Refresher

Early on Knowshown was looking for the big hole instead of hitting the crease, he mentioned in interviews. He seemed on the verge of overcoming that, dropped a couple of fumbles took a little step back, then came on strong against WAS, SAD, NYG and KC. He took a lot of pounding during that third quarter of the year, hit the holes hard and focused on ball protection. The stats say he ran out of gas at that point but we have to also remember our opponents were daring us to beat them on the arm of a limping although gutsy QB performance.

by HippoJohn on May 14, 2010 12:18 PM MDT reply actions  

I'm looking forward to seeing his improvement this year!

I think he did just fine last year…sans holdout and a few extra weeks of official training will be excellent for him.

I think you might be skewing the catch prediction some….if I recall, Buck was hurt when KM’s catches started increasing…..(he was on my Fantasy team so that was cool) but that may come back down to Earth if Buck stays healthy. It was good to see what most of us knew. He can catch just fine! ;)

Future 2010 MHR Fantasy Football Champion! ;)

"Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passion, they cannot alter the state of facts and evidence."
John Adams

by Broncotodd on May 14, 2010 7:21 PM MDT reply actions  

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