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Broncos ranked 9th in NFP's 2010 Franchise Rankings.

"Last year, we looked at Denver and said the Broncos and Pat Bowlen, who had long been an elite owner, were in transition. This year, Bowlen and his franchise drop one spot in the rankings and fall out of the elite group. Why? Bowlen has, like the aforementioned Dan Gilbert, allowed the fortunes of his franchise to rise and fall based on talents of his people, formerly Mike Shanahan and now Josh McDaniels, rather than the overall strength of his organization."

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