According to unnamed sources, when John Elway owned car dealerships he was in the habit of not criticising the very vehicles he was trying to sell to the public. In fact, he often went so far as to actually promote his vehicles in an attempt to convince people to buy them. He even appeared on radio and television programs to tell his potential customers about how good his vehicles were, even though he actually wanted to sell those very same vehicles! Those close to Elway say he subscribed to the theory that even if you intend to sell a product, you have to convince the public that your product is so good that you would want to keep it for yourself.
Other sources are reporting similar incidents regarding Elway's restaurant ownership. Apparently, John Elway was in the habit of not talking publicly about how bad the food was, how poor the service was, or how inept the chef was, even if he was planning on replacing the chef, changing the menu, or trying out some new dishes. In a transparent attempt to generate customer interest, Elway continues to promote his restaurants even as he changes items on the menu. Some observers have noted that he wouldn't have had to change his menu options if the food was all that great to begin with. Others counter that sometimes you have to add new items to the menu even if the old menu was popular with some of the customers.
Sources close to Elway can neither confirm nor deny whether Elway intends to bring this same style of management to the front office of the Denver Broncos. Some have noted that there certainly seems to be a pattern to Elway's management, almost as if he is trying to generate interest in the products he is trying to sell.
In unrelated news, John Elway appeared on NFL Network's Total Access today and stated that there will be an open competition for the quarterback position between Orton and Tebow, and that it was not a foregone conclusion that Orton would be traded. Further updates will follow as more is learned about this fast-moving situation.