Great poker players hide their tells and spot others, then they pocket your money. One of my favorite movies scene is from Rounders when Mike (played by Matt Damon) spots Teddy KGB’s (played by John Malkovich) tell. Mike lets KGB know he’s found him out only to frustrate him. Brilliant scene; check it out though beware of an F-BOMB approx. 1:30.
Peyton Freaking Manning and his entire offense run a no huddle and a no tell offense. He has his receivers believing that they will get thrown at no matter the pass play. The reason? So they sell the play. You may be the fourth or fifth option, but you better run (sell) your route, because you may get the ball placed perfectly in your breadbasket. In the Dallas game I remember a play where Knowshon stayed in the backfield to help protect, and then he leaked out for an outlet and picked up the first down. He was probably the 5th option on that play. It was indefensible, and brilliant.
The beauty of Manning is that he actually will go through ALL of his progressions if needed. If you are the 3rd or 4thoption, with an ordinary QB, you may not be selling your route even though you should, and subconsciously you don’t go 100%. Anybody remember Randy Moss taking plays off? On the naked bootleg PFM was the only player who knew he was going to hand Knowshon an empty handoff. What a poker player huh?
Manning demands that the routes be run as if you were the primary target, it makes this offense unstoppable: they can sell the pass but hand it off; they can fake a handoff and throw the post; they can pass protect and leak out. It is truly amazing to watch, the entire offense has bought in. Don’t TELL anybody! But Bluff everybody!