The blog poses a very interesting hypothesis about losing the Super Bowl. Basically, it raises the question if losing the Super Bowl isn't as bad as we all think (and feel). By using a survey of Broncos and Seahawks fans after the game, and by looking at television rating of games the following season, the writer shows evidence that losing SB teams either maintain or increase fandom and viewership. Conversely, teams that have won the Super Bowl in the last few years have actually had a decrease in viewership. So, while winning the "Big Game" is great, losing solidifies and strengthens the fan base for an even more satisfying "epic win" when the team finally grabs that brass ring.
Now the evidence is . . . interesting, if not completely corollary. But it makes some good points. Mostly, it gives us Broncos fans a little bit of hope during the long spring and summer months before the 2014 season starts. So, take the time to read. And remember, all things are not permanent and there is always next season.