It started with this (psst...new video montage):
Which led to this:
John Elway started things off Tuesday by accepting a challenge from Falcons GM Thomas Dimitroff.
And then to this:
The Offensive Line - Manny Ramirez, Ryan Clady, Orlando Franklin, Chris Clark, Louis Vasquez
Broncos kickers - Matt Prater, Mitch Ewald, Britton Colquitt
C'mon guys, we know you're not ones to shy away from a challenge. Plus, it's not like you couldn't use a little more ice after that team practice a few days ago, right?
In all seriousness, we give a big Mile High Salute to all of the Broncos, fans and others who have supported this unique effort to fight Lou Gehrig's disease, a fatal illness that affects motor neurons in the brain and spinal cord. The social media campaign has raised more than $7 million since July 29 and had more than 150,000 donors.
If you have yet to join in the #IceBucketChallenge, grab a bucket of ice and a camera and help us convince all of our favorite Broncos to do the same. And if you're still wondering why any of this is important, listen to this great story from Steve Gleason, a former New Orleans Saint living with ALS.
But, of course, if you really want to make a difference, consider a donation to the ALS Association.
Go Broncos - Take the #IceBucketChallenge!