Good morning, Broncos Country!
Old Mile High Stadium was a special place.
It was the birthplace of the Rocky Mountain Thunder, Mile High Magic and the South Stands.
It was just Mile High Stadium. No corporate sponsors. No selling out. It was simple.
Now's the time to bring that back.
Now that Sports Authority is no more, the experiment failed. Take it as a sign. If there is a business thinking about slapping its name on our stadium, you best think twice about it because you will end up bankrupt when you do. So save your money. The Denver Broncos need to decline any and all offers.
Keep the name Mile High Stadium.
In fact, make it Pat Bowlen Field at Mile High Stadium.
In case you were wondering, yes, there is a petition to restore the name to Mile High Stadium. At least this one has the potential to work.
No more corporate sponsors who don't know how to run a business. The two previous companies that paid money to have their names on our stadium went bankrupt.
The Denver Metropolitan Stadium District is in place, but it's a good bet they don't have the fans' best interest in mind. Most probably don't even know it exists let alone what it is supposed to do.
From its website:
The Metropolitan Football Stadium District (the District) is a body corporate and political subdivision of the State of Colorado established pursuant to the Metropolitan Football Stadium District Act, Article 15, Title 32 of the Colorado Revised Statutes, (Act). The District includes all or part of the seven counties in the Denver metropolitan area. The District was created for the purpose of planning, acquiring land and constructing a professional football stadium. The Act authorizes the District to levy and collect a sales tax on one-tenth of one percent throughout the District as of January 1, 2001 and will collect the tax for a period not to extend beyond January 1, 2012. The sales tax assists the District in financing the acquisition of land, construction of the Stadium and the payments of debt service.
The board now gets a percentage of the money spent to name the stadium. It also has a say in the naming of the stadium.
Why don't the fans?
This stadium is as much the fans' as it is the Broncos'. If not for our tax dollars, this stadium wouldn't exist. The fans have just as much of a right to decide the name. After all, the organization touts itself as a representation of the community. That they are one and the same. That without the fans, there is no Broncos.
"It's not just a phrase or place, it's a way of life."
No more blah blah at Mile High. No more selling out to corporate sponsors to make an extra buck to slap an eyesore on an otherwise awesome place.
The name is simply Mile High Stadium or Pat Bowlen Field at Mile High Stadium.
Heck, you could even make it John Elway Field at Mile High Stadium. It is the house that Elway built (with the assistance of taxpayers).
No other name fits or works.
Do we really need another business to slap their disgusting name on our stadium only to go bankrupt six to eight years later?
End the speculation.
Stop the rumors of pot shops buying the naming rights.
And for the love of all that is Broncos Country, don't even listen to offers from Dick's Sporting Goods so we can avoid the awkward double entendres.
Just say, right now, before the season starts, it is and always will be Mile High Stadium. Our greed got the better of us but we now realize no other name works.
If the fans and Broncos are truly one, this will happen.
Time to put your money where your mouth is.
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