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The Los Angeles Chargers unveiled a new look to accompany the team as they move to Los Angeles. The logo was met with plenty of criticism and jokes online.
While I’m not typically into rubbing salt in someone’s wounds, this was too irresistible not to share in the fun that the internet was having at a division rival’s expense.
The new logo from the now-Los Angeles @Chargers pic.twitter.com/rm4NorXtOA
— Ian Rapoport (@RapSheet) January 12, 2017
So here’s the new logo. I would share the official unveiling tweet from the Chargers official account, but it has since been removed! As people immediately began pointing out, it is extremely similar to the LA Dodgers logo. Like, really similar.
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Which led to the Tampa Bay Lightning’s (NHL team) official account getting involved.
*checks mentions*
— Tampa Bay Lightning (@TBLightning) January 12, 2017
*squints*
*clears throat*
for the record, us & the @dodgers are just friends https://t.co/jBoJhZlYVD
Relationship goals. pic.twitter.com/sVu9UdAzv5
— Stephen J. Nesbitt (@stephenjnesbitt) January 12, 2017
That was the hilarious at first, awkward at the end approach to trolling the Chargers.
new logo. hope this is cool, @dallascowboys pic.twitter.com/cCBPHjqWxP
— Dallas Stars (@DallasStars) January 12, 2017
These are my two favorites, but here are some more for good measure.
Chargers graphic designers out here like pic.twitter.com/R8xJ4NZfBa
— Anthony Bartoloni (@YoAnty1) January 12, 2017
@RapSheet @AroundTheNFL @Chargers The "L" is stabbing the "A" in the back. we get it Spanos, no need to rub it in subliminally.
— Daniel Sanford (@Sanford117) January 12, 2017
— Nick Hardwick (@hardwina) January 12, 2017
my favorite feature of the new LA Chargers logo is how easily you can color it into a turtle pic.twitter.com/wlHRG8q4XM
— uɐɯssnS ʇʇɐW (@suss2hyphens) January 12, 2017
New #Chargers gear has arrived. #Spanossucks on the back. pic.twitter.com/Nf6X1e9fFi
— Andrew Burer (@andrewburer) January 12, 2017
I want to know how she got this made so quickly!
Most Chargers fans felt similar. Our friends over at Bolts from the Blue had this to say:
Welp, the Chargers have officially left San Diego and it appears they're taking their ineptitude with them. In a truly stunning (idiotic) move, the team ditched one of the best logos in professional sports and replaced it with this mess.
Like everything the team does, this just doesn't make any sense. Did any thought go into this logo at all?! I’m going to go with no. I mean really, you can find paint samples with more creativity than this. And if you notice, there is a lack of a certain color that's kind of important to the team. Just add it to the list “things the Chargers have screwed up”, and place it right between Joey Bosa’s contract and Mike McCoy.
Then, the team went into damage control mode.
The @Chargers told me this is NOT their new logo- you won't see it on helmets or uniforms... it was for marketing purposes today. pic.twitter.com/xZaucUmYgT
— Liz Habib (@LizHabib) January 12, 2017
When everyone hates your new logo #Chargers pic.twitter.com/BGCkiz5mYt
— Joseph Merkel (@Joseph_Merkel) January 12, 2017
The internet was relentless.
The official logo of the Los Angeles Chargers: pic.twitter.com/VRR7mwnxEb
— NOTSportsCenter (@NOTSportsCenter) January 12, 2017
RT if you think this should be the new Los Angeles Chargers logo. pic.twitter.com/BDYC5X4Mb0
— Crying Jordan (@CryingJordan) January 12, 2017
Emmanuel Sanders’ alma mater even got in on the fun.
Are we doing this right? pic.twitter.com/OwDBuCdyDH
— #PonyUpTempo (@SMU_Football) January 12, 2017
So we couldn’t resist.
How the @Chargers logo would look if the team had moved to Denver instead. (via @Angela_StClair) pic.twitter.com/xQ1bt3Qylu
— MileHighReport (@MileHighReport) January 12, 2017
Sometimes the internet is a beautiful thing.