clock menu more-arrow no yes mobile

Filed under:

Horse Tracks: Advertisements and the sanctity of the Denver Broncos uniform

Could the NFL be close to allowing advertisements on gameday jerseys?

Super Bowl 50 Preview Photo by Jason O. Watson/Getty Images

On Thursday, Mike Florio, of Pro Football Talk, opined about the lack of foresight the 1920’s NFL had with regard to monetizing ad-space on players’ uniforms.

Nearly 100 years later, tens of millions of dollars if not more are lost every year due to the failure of the league to incorporate advertisements from the launch of the league and its reluctance to start now. Surely, the league constantly wrestles with whether to devote a pledge-pin-sized portion of its uniform (or more) to companies looking to expand brand awareness in exchange for large payments of cash.

For Florio, it’s a foregone conclusion that it’s going to happen, relegating fan outrage to little more than a nuisance. He points to the the NBA and NASCAR as examples of how intrusive advertising in sports is all but inevitable.

I beg to differ. The NFL has something that other sports don’t. It’s, ironically, the same thing that has made the NFL as big a money-maker as it is today.

Unlike the other sports, professional football, through the magic of NFL Films, venerated the look and feel of what the NFL should be in the slow motion images popularized by cinematographer Ernie Ernst. Can you imagine The Fumble with Jeremiah Castille wearing a Dr. Scholl’s helmet? The Immaculate Reception with a Chiquita Banana logo emblazoned across Franco Harris’ fanny? Rahim Moore’s interception whiff with a Rascal Scooter logo across his chest?

There is something sacred about the uniform of an NFL team. Gross over-monitization isn’t worth the soul of your game. This is a lesson the NFL learned nearly a half-century ago. You know, when the NFL tried to help sell cars by parking them along the sidelines of 1970’s football games. Sure, someone made money somewhere, but at what the cost?

Frankly, the only patches I want to see on uniforms are ones that are meaningful for the city and the fans. Like this one that appeared on the shoulder of the 1975 Denver Broncos.


It will be survival of the fittest for the Denver Broncos' receivers - NFL Nation- ESPN
After using two draft picks on receivers, the Broncos will have an interesting competition for just a couple of available roster spots.

Vance Joseph expects tough decisions at wide receiver | ProFootballTalk
The Broncos drafted two wide receivers this year and both Carlos Henderson and Isaiah McKenzie offer the team potential solutions to issues in the return game that plagued the team all of last season. Their arrival is going to make it tougher for some Broncos holdovers to make this year's team.

Broncos, 49ers, Seahawks RB Derek Loville sentenced to prison
Former Denver Broncos, San Francisco 49ers and Seattle Seahawks running back Derek Loville was sentenced to prison on Wednesday...

How Brian Bosworth duped thousands of Broncos fans into raising a lot of money for charity | For The Win
Easily the greatest accomplishment of the Boz's NFL career.

Jim Mora to skip Peyton Manning's statue unveiling -
Jim Mora was Peyton Manning's first NFL head coach, but he won't attend the former quarterback's statue unveiling by the Colts this season because he "would just feel a little bit awkward there."

LOOK: Brandon Marshall is getting advice from his new quarterback on Facetime -
Marshall talked to Eli Manning about timing his routes against man coverage

Raiders' 2016 second-round pick expected back for camp after minor foot surgery -
Jihad Ward recently posted a photo of himself in a hospital gown and leg scooter

Chiefs waive safety Marqueston Huff | ProFootballTalk
The Chiefs waived safety Marqueston Huff with a non-football injury designation. Huff, 25, was a fourth-round pick of the Titans in 2014. In three seasons, he has played in 41 games, with one start, making 23 tackles, one interception and one sack.

Chargers TE coach: Hunter Henry has great future -
It can be hard to replace a perennial All-Pro. Luckily for the Chargers, despite Antonio Gates turning the ripe age of 37 in June, they've already found their solution to a seamless transition at tight end.

Free agent tight end Gary Barnidge says Ravens know who to call if they want him -
Baltimore's tight end depth chart has been decimated by injuries and a suspension

Former NFL safety De'Von Hall accused of murdering mother
A former Viking, Buccaneer and Colt has been accused of murdering his mother

David Johnson wants to do something that's only been done twice in NFL history -
Johnson is looking to join Roger Craig and Marshall Faulk in an exclusive club

Aaron Rodgers will be first QB with 300 TDs before 100 interceptions | ProFootballTalk
Ten players in NFL history have thrown 300 or more touchdown passes. Packers quarterback Aaron Rodgers is poised to become the 11th -- and the first to do so before throwing 100 interceptions.

Two players eligible for 2017 NFL Supplemental Draft -
Georgia Military College DL Tavares Bingham and Western New Mexico RB Marques Rodgers will be eligible for selection in next week's NFL Supplemental Draft.