The Metropolitan Football Stadium District board approved in a vote a new name for the stadium where the Denver Broncos play. It is now called Broncos Stadium at Mile High in honor of the Broncos and the Mile High city.
“With the season fast approaching, we’re pleased that the MFSD has approved the temporary name of ‘Broncos Stadium at Mile High,’ Broncos Chief Commercial Officer Mac Freeman said in a press release on Wednesday. “While fans will notice some new signage going up around the stadium reflecting this change, we remain completely focused on securing a long-term naming rights partner.
The renaming came as the Broncos struggled to find a sponsor for the stadium leading up to the 2018 regular season. Those negotiations will now likely continue through to next season as the franchise looks for a long-term partnership on the stadium naming rights.
“We’ve had many productive conversations and are confident we’ll identify the right partner, which is critical for ongoing improvements to our stadium,” Freeman said. “In this interim period, we’ll continue to provide all the necessary resources to ensure our stadium remains a great place for fans and one of the top facilities in all of sports.”
Since this is an “interim period” it would have been neat to revert it back to Mile High Stadium or, maybe, Pat Bowlen Field at Mile High, but either move would likely evoke a strong affectionate reaction from the Broncos fan base.
And with this being a temporary name change, why set yourself up for future fan angst when a sponsor finally comes along to pick up the stadium naming rights?
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