clock menu more-arrow no yes mobile

Filed under:

Broncos and Ford announced a new partnership

Expect to hear a lot of this moving forward: “Broncos Country is Ford Country”.

The Denver Broncos announced today that they have teamed up with Ford on a multi-year partnership that makes Ford the Official Truck and SUV of the Broncos.

“We’re excited to announce a multi-year partnership with Ford that includes the first presenting sponsor of a Broncos training camp as well as a significant in-stadium and digital media presence,” Broncos Chief Commercial Officer Mac Freeman said. “Ford is a premier brand Coloradans can identify with, and we look forward to sharing the benefits of this new partnership with our fans.”

I’ll give it to Ford for the clever slogan Broncos Country is Ford Country and it should resonate with Broncos fans who have Ford trucks, while annoying fans who can’t stand Ford trucks.

“Ford is proud to join up with the Denver Broncos to be the Official Trucks and SUVs of the team,” Dee-Dee Boykin, Ford Regional Manager—Denver Region said. “Just as the Broncos have a winning tradition, Ford Trucks have been the best-selling trucks for 41 consecutive years and Ford has been America’s best-selling brand for eight years in a row. Ford Trucks, like the Broncos, are Built Better, Built Stronger, Built Ford Tough. It makes us proud to say that Broncos Country is Ford Country.”

So expect to see a lot of Ford advertising in and around the Denver area during the 2018 regular season and beyond.

To learn more about this new partnership, visit the Broncos team website.