The Denver Broncos succession plan moves another step towards resolution with Brittany Bowlen returning to the team next Monday as Vice President of Strategic Initiatives. Her office will be run out of Empower Field at Mile High.
“Brittany is working toward earning the right to succeed her father and this is the next step in that process.” Broncos President and CEO Joe Ellis said. “Given her work experience and depth of knowledge, we’re looking forward to Brittany returning to work for the Broncos and adding value across our organization.”
In a tweet from Darren McKee of 104.3 The Fan, a screen of an email detailed that her position will focus on five key areas:
- Overseeing various aspects of the south development project at our stadium.
- Implementing a strategy and improvement process for the overall fan experience.
- Collaborating with numerous departments on business analytics.
- Developing a sustainable approach to workplace culture, diversity, and inclusion.
- Monitoring industry trends and presenting recommendations for best practices.
One aspect of this move that shows we are no where near her actually taking over the team is that she will be working out of the stadium and reporting to Mac Freeman and Justin Webster, per Nicki Jhabvala of The Athletic. She will not be working under Joe Ellis directly and will only be collaborating with team leadership on projects.
Bowlen, 29, earned her MBA from Duke University in 2018 and spent time working as a business analyst for the Broncos in 2015 and spent two years full-time working for the NFL from 2013-14. Her rejoining the team was one of the many steps Ellis has laid out for one of the Bowlen children to succeed their father as owner of the franchise.