Broncos secure new stadium name in deal with Empower Retirement

It looks like we’ll need to get used to Empower Field at Mile High.

Mike Klis of 9News broke the news that the Denver Broncos have secured a new partner for naming rights for the stadium. The photo above is the new stadium logo via a report from Adam Schefter.

Broncos President and CEO Joe Ellis released a statement confirming the deal.

“We are proud to reach an agreement on a long-term naming rights deal between the Broncos and Empower Retirement,” Broncos President and CEO Joe Ellis said. “Empower is a thriving—and growing—hometown company that has been a valued team partner since our Super Bowl season in 2015. Most importantly, we’ve enjoyed a genuine working relationship with Empower for a number of years because they are simply great at what they do.

“The Broncos and Empower Retirement share many of the same values, especially a commitment to innovation, a focus on community engagement and a desire to be the very best. It’s exciting to now call Empower Field at Mile High the home of the Denver Broncos—and many other world-class events—well into the future.”

Empower Retirement is a Colorado-based company and the deal they signed with the team will last for the next 21-years. According to their website, they also partner with the Kansas City Chiefs and New England Patriots. Empower’s President & CEO Edmund F. Murphy III is looking forward to the partnership.

“We are thrilled with the opportunity to continue to invest in the community and the future of the Denver Broncos through our expanded partnership with the team,” said Edmund F. Murphy III, President & CEO of Empower Retirement. “Empower was born in Colorado but our associates serve working Americans across the entire nation—many of whom follow the NFL. This agreement gives us the chance to show support for this beloved hometown team and our vibrant local community.”

It’s been a long road, but the Broncos do finally have a stadium name for the next few decades if all works out as planned. What do you think of the new deal?