The Denver Broncos enjoyed a half decade of ever rising ticket prices that culminated in a Super Bowl 50 championship, but since that moment things have not quite gone according to plan in Dove Valley. In 2020, ticket prices will remain stagnant after averaging 17th in ticket pricing in 2019.
Can confirm Broncos will not raise ticket prices in 2020. The team ranked 17th in average ticket price in 2019.— Mike Klis (@MikeKlis) February 3, 2020
Credit CEO/president Joe Ellis for recognizing state-of-football affairs, missing the playoffs 4 straight years. #9sports
The average price came to $103.06 and even at that low mark, despite officially maintaining their sellout streak, the stadium looked like a ghost town at times to end last season. According to the Denver Post, this will be the third time in four years the team has not raised its ticket prices.
“There are many factors that go into whether we raise ticket prices or not,” Clark Wray, Broncos’ senior director of ticket strategy and analytics, said in an interview. “Obviously, team performance is one small factor in the equation. We also look at what the market is doing and what our internal needs are and what the demand is out there.
“When we looked at where we’re priced within the league, we felt we were priced just about right.”
With Drew Lock the heir apparent to the franchise quarterback role, things might be looking up for the first time since Peyton Manning retired. If it works out, that will surely bring more interest for ticket sales and 2020 could be the last time in a while that we’ll see stagnant ticket prices in Denver.