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The Denver Broncos have already announced there would be no fans in their Week 1 Monday Night Football matchup against the Tennessee Titans. This due to the ongoing COVID-19 pandemic.
While no further announcements have been made, there is a strong possibility of there being other games without fans in attendance or with 20% capacity. So how will that impact the bottom line for the Broncos in 2020? Quite significantly, actually.
Ticket Sales
TicketIQ estimates that the financial losses for the Broncos would be massive in the secondary market. They would stand lose over $491 million in ticket sales if there were no fans in the stands for all eight home games in 2020. That is the second highest in the NFL behind only the Las Vegas Raiders.
The #Broncos will start the 2020 season without fans in the stands. If this holds for the remainder of the year, the estimated ticket market value loss is over $491 million -- 2nd highest in the #NFL.https://t.co/0eACE0Kod3 pic.twitter.com/REf11EQVW9
— TicketIQ (@Ticket_IQ) August 25, 2020
Concessions
One agency calculated the potential concession losses for the Broncos if they were to forego fans for the season. While they ranked 19th out of all NFL teams on the financial losses from concessions, they still figure to lose upwards of $750,000 per game if the stands were at 20% capacity and a full $930,000 or more per game with no fans in attendance.
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